Paweł Harycki

Head of Communication

Paweł Harycki

Head of Communication

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Hi, i'm Paweł Harycki!

Head of Communication

For more than decade I was responsible for promotional activities related to whole JND category (Juices, Nectars, Drinks) by implementing projects supporting growth of the market of juices and other fruit and vegetable products, both in Poland and in Central Europe.

Campaigns supported by the European Commission under the CAP mechanism allowed to intensively affect the volume of sales of Polish FMCG producers through an increase in the internal market. At the same time marketing activities conducted on neighboring markets allowed to increase exports of Polish fruit and vegetable products, including juices and smoothies.

Since beginning of the 2022 I'm responsible for communication in variety of projects, programs, conferences related to Research & Development, Business Growth and Innovations Ecosystem, both on national and international level. And I'm really enjoy it.

Profile

Full name

Paweł Harycki

ADDRESS

Vienna, Austria / Warsaw, Poland 

Phone

+48 509 040 757

Mail

pawel.harycki@gmail.com

FIND ME ON

Education

Online marketing communication

Online marketing communication, SGH Warsaw School of Economics (Postgraduate Studies) - Graduation: June 2022

Thesis Title: To be announced

Crisis Management

Management and Command Faculty, National Defence University (Postgraduate Studies) - Graduation: June 2011

Thesis Title: Swine Flu: Media as a crisis-creating factor. 

Sociology (Political Marketing)

Department of Philosophy and Sociology, Warsaw University (Bechelor Degree) - Graduation: June 2010

Thesis Title: The image of the candidate and situation on the political scene. Presidential elections in 2008 in the United States.

Independent Coursework

-

Facebook Ads, LinkedIn Ads, Google Ads & Google Analitics (Coconut Agency) / July 2022

Online business from vision to customer service (GoCarrots) / September 2020

Brand24-based internet communication monitoring and analysis / April 2017

Lean Manufacturing introduction in production factory (Akademia Umiejętności Maspex) / December 2016

Startup – from idea to financing (iSupport) / October 2016

Investment project management, Soft project management / January 2014

PMI project management methodology / January 2014

Prince2 Foundation project management methodology (APMG Certificate) / January 2014

Image Creation in Internet – Sandra Bichl, Troaching Institute / January 2014

Public Relations in Internet – Maurycy Seweryn WGD PR / November 2012

Computer Aided Crisis Management Exercises ORKAN, National Defence University, Management and Command Faculty / June 2011

Corporate Social Responsibility – business management strategy / December 2010

Public Relations Strategies – Sebastian Hejnowski, Ciszewski PR / December 2010

Introduction to sales techniques – Tomasz Łysakowski, Sales and Communication Coach / November 2010

WORK EXPERIENCE

Institute of Fundamental Technological Research Polish Academy Of Sciences

Head of Communication - March 2022 - Present

Head of Communication in
✔ Innovation Coach – support in starting R+D+I (Research, Development and Innovation) activities
✔ Horizontal Contact Point to the Horizon Europe for Central Poland
✔ Center for Research Programmes of the EU
✔ Conference (6th and 7th edition): „How effectively implement R&D strategies in Polish Industry?”

Project team member in:
✔ PREMIERE (Preparing multi-actor projects in a co-creative way) – Horizon Europe (HE)

Polish Chamber of Commerce for High Technology (IZTECH)

Head of Communication - June 2022 - Present

Communications Coordinator in:
✔ Central European Technology Forum 2022 (CETEF’22), Wroclaw, Poland
✔ Central European Technology Forum 2024 (CETEF’24), Krakow, Poland

Project team member in:
✔ European Digital Innovation Hub

The Polish Association of Juice Producers (KUPS)

Marketing Project Specialist/Manager - August 2011 - June 2022

Supervising of implementation of marketing strategies within the bounds of projects carried out on behalf of European Commission;

Development and execution of marketing strategy for the international project “Juice and Mousses – Vitamins in handy form” on Polish, Romanian, Lithuanian, Slovakian and Czech Republic markets (2015 – 2018). Casting for Advertising Agency – executor of the campaign;

Development and execution of marketing strategy for international project “5 servings of vegetables, fruit or juice” on Polish and Romanian markets (2011 – 2014);

Developing and execution of marketing plans, marketing project management, coordination of educational program addressed to primary school pupils;

Coordination of educational programs addressed to primary school pupils (BTL) and consumers (Product Placement);

Participation in work of International Alliance of Associations and Movements “5 a day” (AIAM5) on the development of joint promotion strategy;

Managing work of agency teams involved in the delivery of projects (cooperation with external providers);

Supervising of marketing project spending within the set budget; Managing project frame and execution of its administration;

Monitoring results of ongoing marketing activities, market trend analysis.

National Institute of Public Health – National Institute of Hygiene

Market research consultant - December 2020 - December 2023

Supervising research on the perception of Front of Package Nutrition Labelling (FOPNL)

Supervision of the work of research companies

Analysis of research work carried out in the European Union and preparation of reports and expert opinions

Ministry of Health (Press and Promotion Office)

Team leader of expert project group responsible for developing of promotion strategy for prevention of cancer under “National Programme Against Cancer (2016-2025) - September 2016 - March 2018

Managing work of experts team responsible for develop a promotion strategy

Developing a strategy of promotional activities under National Programme Against Cancer or Ministry of Health

Developing of tender documentation for implementation of social research and promotional activities

Supervising of implementation of promotional activities for Ministry of Health and results evaluation

Website: Planuje Długie Życie

TVP News Agency (Polish National Television)

Editor - March 2010 - November 2011

Preparation of the strategy and procedural rules for department functioning optimization

Verifying the contents of the database and archives

Translation of English-language news service broadcasts within the scope of European Broadcasting Union (EBU)

TVP News Agency (Polish National Television)

Junior Editor - July 2007 - March 2010

Translation of English-language news service broadcasts within the scope of European Broadcasting Union (EBU)

Preparation of stocktaking register of news pieces from foreign Press agencies;

Pegasus Group

Trainee - May 2008 - July 2008

Preparation of press releases

Providing infofmation for journalists

Conducting the studies related to the current press releases

Preparation of analysis and searching for information related to business development

Logic of civil society Poland - Harvard University

Researcher - February 2007 - July 2007

Participation in an international research project regarding changes in the expression of civic resistance after the fall of communism

Conducting analysis of newspaper articles

Additional Experience

Study Club of Sociological Journalist Workshop

Vice President and Jurnalist - April 2006 - June 2009

Coordination of editorial tasks

Fulfilling the formal obligations arising out of study club activities statue

Supervision of the tasks regarding preparing and issuing Student Magazine of the Institute of Sociology „Niusy”

SKILLS

Language Skills

  • 90% Complete
    English 90%
  • 40% Complete
    Russian 40%
  • 15% Complete
    German 15%
  • 10% Complete
    Spanish 10%

Computer Skills

  • 90% Complete
    Microsoft Word 90%
  • 80% Complete
    Microsoft Excel 80%
  • 90% Complete
    Microsoft Powerpoint 90%
  • 50% Complete
    Mac (iWork) 50%
  • 60% Complete
    Canva 60%

Personal Skills

  • 90% Complete
    Comunication 90%
  • 85% Complete
    Leadership 85%
  • 90% Complete
    Confidence 90%
  • 85% Complete
    Team Work 85%
  • 100% Complete
    Commitment 100%

Interests

Books

Is there anything better than good book? No! I’m grateful to Johannes Gutenberg and I’m reading when I can. From this place I would like to endorse Frank Herbert and his books.

Sport

To be forever young.

Travel

This is not a flaw to be greedy for new knowledge and experience. So every time I’m visiting a new place, I’m trying to do something more than a good selfie.

Thank You!

Stupid is as stupid does

Forrest Gump