Paweł Harycki

Marketing Manager

Paweł Harycki

Marketing Manager

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Hi, i'm Paweł Harycki!

Marketing Manager

For more than 5 years I’m responsible for promotional activities related to whole JND category (Juices, Nectars, Drinks) by implementing projects supporting growth of the market of juices and other fruit and vegetable products, both in Poland and in Central Europe. Campaigns supported by the European Commission under the CAP mechanism allows to intensively affect the volume of sales of Polish FMCG producers through an increase in the internal market. At the same time marketing activities conducted on neighboring markets allows to increase exports of Polish fruit and vegetable products, including juices and smoothies.


Full name

Paweł Harycki


12 August 1985 – Warsaw, Poland


+48 509 040 757





Crisis Management

Management and Command Faculty, National Defence University (Postgraduate Studies) - Graduation June 2011

Thesis Title: Swine Flu: Media as a crisis-creating factor. 

Sociology (Political Marketing)

Department of Philosophy and Sociology, Warsaw University (Bechelor Degree) - Graduation June 2010

Thesis Title: The image of the candidate and situation on the political scene. Presidential elections in 2008 in the United States.

Independent Coursework


Lean Manufacturing introduction in production factory (Akademia Umiejętności Maspex) / December 2016

Startup – from idea to financing (iSupport) / October 2016

Investment project management, Soft project management / January 2014

PMI project management methodology / January 2014

Prince2 Foundation project management methodology (APMG Certificate) / January 2014

Image Creation in Internet – Sandra Bichl, Troaching Institute / January 2014

Public Relations in Internet – Maurycy Seweryn WGD PR / November 2012

Computer Aided Crisis Management Exercises ORKAN, National Defence University, Management and Command Faculty / June 2011

Corporate Social Responsibility – business management strategy / December 2010

Public Relations Strategies – Sebastian Hejnowski, Ciszewski PR / December 2010

Introduction to sales techniques – Tomasz Łysakowski, Sales and Communication Coach / November 2010


The Polish Association of Juice Producers (KUPS)

Marketing Project Specialist/Manager - August 2011 - Current

Supervising of implementation of marketing strategies within the bounds of projects carried out on behalf of European Commission;

Development and execution of marketing strategy for the international project “Juice and Mousses – Vitamins in handy form” on Polish, Romanian, Lithuanian, Slovakian and Czech Republic markets (2015 – 2018). Casting for Advertising Agency – executor of the campaign;

Development and execution of marketing strategy for international project “5 servings of vegetables, fruit or juice” on Polish and Romanian markets (2011 – 2014);

Developing and execution of marketing plans, marketing project management, coordination of educational program addressed to primary school pupils;

Coordination of educational programs addressed to primary school pupils (BTL) and consumers (Product Placement);

Participation in work of International Alliance of Associations and Movements “5 a day” (AIAM5) on the development of joint promotion strategy;

Managing work of agency teams involved in the delivery of projects (cooperation with external providers);

Supervising of marketing project spending within the set budget; Managing project frame and execution of its administration;

Monitoring results of ongoing marketing activities, market trend analysis.

Ministry of Health (Press and Promotion Office)

Team leader of expert project group responsible for developing of a strategy for prevention of cancer promotion under “National Programme Against Cancer (2016-2025) - September 2016 - Current

Managing work of experts team responsible for develop a promotion strategy

Developing a strategy of promotional activities under National Programme Against
Cancer or Ministry of Health

Developing of tender documentation for implementation of social research and
promotional activities

Supervising of implementation of promotional activities for Ministry of Health and
results evaluation

TVP News Agency (Polish National Television)

Editor - March 2010 - November 2011

Preparation of the strategy and procedural rules for department functioning optimization

Verifying the contents of the database and archives

Translation of English-language news service broadcasts within the scope of European Broadcasting Union (EBU)

TVP News Agency (Polish National Television)

Junior Editor - July 2007 - March 2010

Translation of English-language news service broadcasts within the scope of European Broadcasting Union (EBU)

Preparation of stocktaking register of news pieces from foreign Press agencies;

Pegasus Group

Trainee - May 2008 - July 2008

Preparation of press releases

Providing infofmation for journalists

Conducting the studies related to the current press releases

Preparation of analysis and searching for information related to business development

Logic of civil society Poland - Harvard University

Leader of research team - February 2007 - July 2007

Participation in an international research project regarding changes in the expression of civic resistance after the fall of communism

Conducting analysis of newspaper articles

Supervision and coordination of work of the research team

Additional Experience

Study Club of Marketing Research Chi-square

Member of the study club - October 2007 - June 2009

Performing of work related to the activities of the study club

Preparation of scientific conferences

Study Club of Sociological Journalist Workshop

Vice President and Jurnalist - April 2006 - June 2009

Coordination of editorial tasks

Fulfilling the formal obligations arising out of study club activities statue

Supervision of the tasks regarding preparing and issuing Student Magazine of the Institute of Sociology „Niusy”


Language Skills

  • 90% Complete
    English 90%
  • 40% Complete
    Russian 40%
  • 10% Complete
    Spanish 10%

Computer Skills

  • 90% Complete
    Microsoft Word 90%
  • 80% Complete
    Microsoft Excel 80%
  • 90% Complete
    Microsoft Powerpoint 90%
  • 50% Complete
    Mac (iWork) 50%
  • 60% Complete
    Adobe Photoshop 60%

Personal Skills

  • 90% Complete
    Comunication 90%
  • 85% Complete
    Leadership 85%
  • 90% Complete
    Confidence 90%
  • 85% Complete
    Team Work 85%
  • 100% Complete
    Commitment 100%



Is there anything better than good book? No! I’m grateful to Johannes Gutenberg and I’m reading when I can. From this place I would like to endorse Frank Herbert and his books.


To be forever young.


This is not a flaw to be greedy for new knowledge and experience. So every time I’m visiting a new place, I’m trying to do something more than a good selfie.





Orlego Lotu 4/18; 03-982 Warsaw


+48 509 040 757


Thank You!

Stupid is as stupid does

Forrest Gump